Marketing mogul Shaun White seeks more gold

•The first two editions of his Shaun White Snowboarding video game sold more than 3 million copies at about $40 each, and hundreds of thousands of $50 ...
Colorado Springs Gazette, CO

Shaun White kept his best trick in his back pocket, but made up for it with plenty of other technically demanding maneuvers and tons of amplitude Thursday ...
2010 Winter Olympics Preview

Also back for another run at gold is the sport's most recognizable star, Shaun White, the American snowboarder who is also known as the "The Flying Tomato".White won the halfpipe competition at the 2006 Winter Games, landing back-to- back 1080s to impress the judges and stake out his spot on the top of the medal stand.The 1080 is a trick that features three full rotations in the air, but the move that is expected to land gold in this year's halfpipe is the double-cork, which involves two diagonal flips. White and a few others have mastered the trick that is expected to be essential to any run worthy of gold in the men's competition at Vancouver.White is just the tip of t...
White's 'trick' secures the win at U.S. Snowboarding Grand Prix

By Doug Pensinger, Getty Images By Sal Ruibal, USA TODAY PARK CITY, Utah — Defending men's Olympic halfpipe champion Shaun White resumed his winning ways in ...
Shaun White dominates halfpipe qualifier, Olympian Scotty Lago out

Shaun White has only one job now and its not shoppin'. The sometimes Dew Cup vert champ, sometimes X Games slopestyle champ, is now solely focused on ...
Halfpipe riders set for tuneup for Winter Olympics

With little fanfare, in Shaun White's long shadow, Gretchen Bleiler threw one of the best runs of her snowboarding career, propelling into a halfpipe at ...
Athletes see success in Olympics and X Games

... X Games founder and creator Ron Semiao remembers the first time he saw a 12-year-old snowboarder named Shaun White compete in the 1999 Winter X Games. ...
Pearce injury raises questions about snowboarding safety

Chances are Pearce's competitors also won't scale back the difficulty of their maneuvers, not after Shaun White last week performed a never-before-seen ...
Grand Prix Saturday results
Shaun White became the second official member of the team, winning with back-to-back double corks and a first-run score of 47. Louie Vito, who finished second for the second time this qualifying season, is all but a lock to join him in Vancouver. "It's great to get this out the way, so I can focus on what I want to do in my Olympic run," White says. If his second run was any indication, White's Olympic run could very well include a double McTwist 1260, which he crashed attempting on his final hit. "No one's even attempted that trick before," White says. "I wish they weren't tearing down this pipe tomorrow. I want to start working on it right now." Each week, the list of never-...
Team USA's Chances at 2010 Olympic Games in Vancouver
Shaun White and Danny Kass went one-two in the halfpipe for the men, while Hannah Teter and Gretchen Bleiler replicated the feat in the women’s event. Seth Wescott took gold in the snowboard cross, while Team USA also took silver in the women’s cross (Lindsey Jacobellis) and bronze in the parallel giant slalom (Rosey Fletcher). Jacobellis is once again one of the main gold medal contenders in Vancouver. Few will forget the crash that cost her gold four years ago when, with a big lead and the finish line in sight, Jacobellis mis-timed the landing on a showboat trick and hit the ground, allowing Switzerland’s Tanya Frieden to win gold. Shaun White will also head into the...