Cumberland preparing for New Year-s in the city Live coverage of New York's ball drop from Times Square will also be available via a television provided by the Rent A Center. The celebration is sponsored ... New Look For The New Year's Eve Ball » Popular Fidelity » Unusual Stuff Lots of places drop lots of random things, but for me that New York ball drop is the best one. Always has been, and probably always will be. ... What to do on New Year's Eve? There will be two New Year's celebrations as the restaurant will air the New York ball drop at 9 pm and toast again when midnight rolls around. ...